The Choosing of a Label

Using Joe Joe to brand my product.


Deciding what image to use to brand my product was a very hard decision for me. After reading many articles that said your brand should reflect who you are and how you want your product to make people feel, I decided that Joe Joe fit the bill.


Anyone who knows me automatically thinks of my love for my dogs; therefore, a dog on my label was a natural fit for reflecting who I am. I enjoy crocheting hats, blankets, pillows, and toys that are brightly colored and fun. Simply put, I want my handmade items to make people smile and feel happy. Since you can’t help but smile and feel happy when you look at Joe Joe, I thought an image designed to look like him would be perfect. So a cartoon dog that looked like Joe Joe was the perfect choice for FriddleArtCrochet.


After I mailed off my first order with the new label on it, I was anxious to see if my client would like it being on the hat she purchased. She sent a message the day she received it saying that they “loved the snowman hat, but she and her husband couldn’t figure out why their two-year old kept calling it her ‘doggy’ hat until they saw the label.” She went on to say that they love the hat and that everyone smiles and says how cute their little “snow girl” is when she wears it.


After receiving that message, I can now say that I am happy with my decision to use Joe Joe and happy with the final label design. If for no other reason, it made one little two year old happy to have that doggy on her snowman hat.


To see pics of Joe Joe and my character hats, visit my Facebook page here.


Barbara


Click to visit my ETSY SHOP.

If You Give a Girl Some Yarn

I'm sure many of you have read the children's book If You Give a Pig a Pancake by Laura Numeroff.  Once the boy gives the pig his pancake, events seem to spiral out of control.  Well that happened to me this weekend when I took my 11 year old granddaughter, Camryn, to the yarn store.

She settled on some bright purple yarn with "sparkles" in it.  As soon as we got home, she wanted me to make her a curly scarf.  Once she had the scarf, she decided that she needed matching fingerless gloves to go with it. Then, she had to have a headband.  You would think this would satisfy her, but no.  She "really" needed a cup cozy to match her scarf, gloves, and headband.  I thought I finally had her satisfied when she remembered that she must have a bracelet to complete the look.  Before the weekend was over, I knew exactly how the little boy felt after giving the pig that pancake.

As you can see, all of the work was worth it.  The smile on her face is priceless.

 Being silly for the camera.  (The beautiful basset hound is Miss Lilly Belle.)

OK, this one is just to show her off : )

             
                               
                                                 As you can see, she was busy crafting, also.

This week I have been the same way.  I started making hats and have been unable to stop.  I won't make you look at all 15 hats I have made so far, but I will share the one that totally surprised me.  The colors turned out to go beautifully together.  

So if you give a girl some yarn, she will go crazy wanting things made from it or making things herself.  Regardless of a girl's age, beautiful yarn excites them.