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Using Joe Joe to brand my product.
Deciding what image to use to brand my product was a very hard decision for me. After reading many articles that said your brand should reflect who you are and how you want your product to make people feel, I decided that Joe Joe fit the bill.
Anyone who knows me automatically thinks of my love for my dogs; therefore, a dog on my label was a natural fit for reflecting who I am. I enjoy crocheting hats, blankets, pillows, and toys that are brightly colored and fun. Simply put, I want my handmade items to make people smile and feel happy. Since you can’t help but smile and feel happy when you look at Joe Joe, I thought an image designed to look like him would be perfect. So a cartoon dog that looked like Joe Joe was the perfect choice for FriddleArtCrochet.
After I mailed off my first order with the new label on it, I was anxious to see if my client would like it being on the hat she purchased. She sent a message the day she received it saying that they “loved the snowman hat, but she and her husband couldn’t figure out why their two-year old kept calling it her ‘doggy’ hat until they saw the label.” She went on to say that they love the hat and that everyone smiles and says how cute their little “snow girl” is when she wears it.
After receiving that message, I can now say that I am happy with my decision to use Joe Joe and happy with the final label design. If for no other reason, it made one little two year old happy to have that doggy on her snowman hat.
To see pics of Joe Joe and my character hats, visit my Facebook page here.
Barbara
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